This statement applies to Scala Prestatyn Limited generally in which Scala Prestatyn Company Ltd has an ownership interest.
Scala Prestatyn records information about its customers for the purposes of administering an effective Ticketing system and for marketing (including direct marketing) by post and by email. Data held includes customer contact details and information about ticket purchases made and events attended.
Scala Prestatyn gathers information about customers at the time a customer makes a booking or applies to join a membership scheme either in person, by telephone, by email or on our website. This information is kept as a permanent record to enable us to analyse historical data and understand trends.
Customers joining a membership scheme or mailing list do so on the understanding that consent is given for Scala Prestatyn to process and use the information given in accordance with this policy.
Encrypted information is kept about customers’ credit cards to enable customers to retrieve their tickets and to enable us to analyse purchasing behaviour and understand trends.
In some cinemas, CCTV systems record images of people in or around the cinemas. Where this is the case signs are clearly displayed at the entrance to the premises. Images on tapes are kept for no longer than one month, unless retained for use in an investigation, in which case the images are wiped as soon as the investigation concludes.
Using Information Held
General information about the cinemas' activities is sent regularly to those who have requested it.
Scala Prestatyn processes and analyses information held to inform its business planning. We aim to build an understanding of customers preferences so that programming can be refined and information can be provided to customers who may find screenings and events of interest.
Information is only sent to individuals who have subscribed to a membership scheme or mailing list or who have previously attended films or events at one of our cinemas.
Scala Prestatyn does not pass any personal details about its customers to any third party outside the Scala, other than to third parties who analyse the data on our behalf and return the results to us for our own use.
We use Google Analytics to help us to understand how you make use of our content and work out how we can make things better. These cookies follow your progress through our website, collecting anonymous data on where you have come from, which pages you visit, and how long you spend on the site. This data is then stored by Google in order to create reports. These cookies do not store your personal data.
The information generated by the cookie about your use of the website, including your IP address, may be transmitted to and stored by Google on servers in the United States. Google may use this information for the purpose of evaluating your use of the website, compiling reports on website activity for us and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
Third party cookies
Various third parties advertise with us on screen, in printed material and on our website. Our website also has links to third parties. Scala Prestatyn is not responsible for how third parties deal with any information you submit to them and users should contact the third parties directly if they have questions about their Privacy Policies. Scala Prestatyn does not pass personal data to any of these third parties.
Any customer wishing to request a copy of information held about them, may do so by applying in writing to
Scala Prestatyn Ltd
47 High Street
Information will be provided within 40 days of receipt of the request and payment of a £10 administration fee.